PCB Learning Center

How To Choose The Best Incoterm.

Your Incoterms® 2020 Guide And Terms Of Sale How To Kit.

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course summary

Understanding the internationally recognized terms of sale known as Incoterms® is essential to importing with success. Learning what they are and which to apply can make all the difference to your company’s bottom line. During this 2-hour webinar offered once annually, you will receive a term-by-term walk through with examples/use cases to show how you could potentially take advantage of them or why they’d be a detriment in your specific scenario. Additionally, you’ll gain an understanding of rules of origin, how you can leverage free trade agreements, and influence your customs valuation so you can ship with confidence.

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This course has started
Live Webinar
May 21, 2026
Online From Anywhere
Free
Earn Professional Development Points

Who Should Attend?

The material in this course is relevant to ...

Anyone who wishes to better understand the internationally recognized terms of sale in the trade and logistics world and/or how to select them in the best interest of their company. If you are a buyer, shipper, importer or exporter responsible for your company’s or customers’ customs documentation, or needing points for your professional designation then this is for you!

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Topics Include:

By taking this course you will walk away with a better understanding of each term, their use cases, when it should be determined, as well as how and at what point within a shipment’s journey the onus of responsibility transfers. With expert knowledge and application to business dealings you will be able to determine the most favorable term for every shipment, as well as establish who pays what including insurance and freight within a transaction.

  • What Are Incoterms® And Their Importance
  • Terms And Definitions
  • Use Cases And Who Pays What
  • Transfer Of Responsibility And Legal Implications
  • Modes Of Transportation And Controlling Your Supply Chain
  • Best Practices And Consequences Of Choosing The “Wrong” Term

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Are You a Professional Designate?

Earn the eligible 3 CCS/CTCS points from CSCB and/or 1.5 CCS/CES from NEI towards your industry designation(s) by attending the live webinar.

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Course Speakers

How To Choose The Best Incoterm.

Annette Rowan

Canadian Trade Advisor

Certified Customs Specialist, Certified Trade Compliance Specialist and Licensed Customs Broker with over 17 years of experience in Canadian customs brokerage. Annette is a Trade Advisor with PCB Customs Brokers (Canada).

Gina Crews

Strategic Trade Partnerships

Since 2007, Gina Crews has pioneered her way to cultivating trusted partnerships with distinguished market leaders globally. Her monumental career at PCB has seen her take on various hats as a Strategic Trade Partner, fostering and maintaining successful partnerships within our industry.